In development · early access by request

Better ads. Powered by the AI you choose.

Your AI. Your ad accounts. Our agency playbooks. AdCtrl plugs direct platform access and real agency methods into ChatGPT or Claude, so the assistant you already use can investigate, decide and do the work.

Built for Google Ads, Meta Ads, Google Analytics and Tag Manager. Customer access is not open yet.

AdCtrl inside your assistant Illustrative · not live data
You

Meta results dropped last week. What happened, and what should we do about it?

Assistant · pulling evidence
  • Ad-set frequency, 14 days2.1 → 3.4
  • CTR on the top addown 31%
  • Conversion events firingunchanged
Playbook · creative fatigue diagnostic
Step 3 of 5

Frequency rising while tracking holds steady points at the creative, not the budget. Check creative age before touching bids.

Proposed change · waiting for you

Pause the fatigued ad. Launch two variants from the hypothesis below. Budget untouched.

Product concept. Nothing changes until you approve.

Built to connect your AI with

  • Google Ads
  • Meta Ads
  • Google Analytics 4
  • Google Tag Manager

Planned customer integrations. Each function depends on completed features, your account permissions and provider approval.

The walkthrough

A question walks in.
A finished change walks out.

Keep scrolling. Each chapter is one job, same shape of work: investigate the account, apply the method, prepare the change, approve it.

    The mechanism

    Not a connector.
    Not a prompt pack.
    A way of working.

    A capable model alone guesses well. Account access alone reports well. Agency method alone sits in a PDF. AdCtrl puts all three in one place, inside the assistant you already pay for, and gives it the tools to act.

    1. 01Evidence
    2. 02Method
    3. 03Action
    Pulled from Google Ads · last 30 daysIllustrative
    Search termClicksConv.Intent
    free crm template4120Research
    crm for agencies pricing967Buy
    crm jobs1880Off-topic
    best agency crm 20261403Compare

    Change history: bid strategy switched 12 days ago.

    01

    Start with the account, not the vibes.

    Direct access to campaigns, ad sets, search terms, conversion events and measurement setup. The assistant pulls what the question needs and shows you what it pulled.

    Playbook · search-term hygieneIllustrative
    1. Confirm conversion tracking is intact
    2. Check change history for the window
    3. Classify terms by intent, not spend
    4. Separate brand and non-brand
    5. Prepare negatives and bid changes

    Step 3 of 5. Off-topic and research terms go to the exclusion list first.

    02

    Then apply a method that has done this before.

    Diagnostic SOPs, technical implementation knowledge and repeatable workflows from agency work, supplied explicitly. The model knows which step it is on and what to rule out next.

    Proposed change · 3 editsIllustrative
    • Add negative keyword “jobs” (campaign level)
    • Add negative keyword “free template” (campaign level)
    • Raise bid on ad group “Agency CRM” by 15%

    Nothing is written until you approve. Result is read back after.

    03

    Then do the work. After you say so.

    Supported changes are prepared as a proposal you can read: what, where, why. Approve it and the assistant carries it out and reads back the result. Hold it and nothing moves.

    Agency knowledge, made operational

    Same question.
    Watch the investigation diverge.

    A playbook is not a folder of documents the model might glance at. It changes what the assistant checks, in what order, and when it stops to ask you.

    “Our cost per lead doubled on Google. Fix it.”

    Capable model aloneThinking
    1. Suggests lowering bids and adding negative keywords.
    2. Recommends reviewing the landing page.
    3. Proposes testing new ad copy.

    Done in three lines. Reasonable. Generic. Nothing checked.

    With an AdCtrl playbookThinking
    1. Rule out measurement first. Conversion actions, tag firing, import lag. A doubled CPL is often a halved count.
    2. Check what changed. Change history, auto-applied recommendations, budget and bid-strategy edits in the window.
    3. Split brand from non-brand. Then search terms by intent, not by spend.
    4. Pull the evidence into one view. Every finding carries the row it came from.
    5. Only then prepare bid, negative and asset changes for approval.

    Specific. Ordered. Evidence attached. Waiting for your approval.

    Illustrative comparison of approach. Not a benchmark of any model or agency.

    What the assistant gets to read

    Five years of agency work.
    Retrieved for the job in front of it.

    AdCtrl ships with a retrieval layer built from mondaybrew’s own account reviews, diagnostic SOPs, technical setups and test logs. The assistant pulls the relevant method for the task at hand, not the whole library.

    • Retrieved, not pasted. The right playbook for this question, this platform, this account state.
    • Applied step by step. The model names the step it is on and what it rules out next.
    • Add your own. Agencies will be able to upload their SOPs and account notes so the assistant works their way. Your material stays yours.

    Knowledge base describes mondaybrew’s agency practice as reported by its founder. Own-SOP upload is a planned agency capability.

    Your own SOPsPlanned · agencies
    Creative test logsWhat ran, what won, why
    Technical setupsGA4, Tag Manager, conversions, feeds
    Account reviewsHundreds of reviews, structured
    Diagnostic SOPsWhat to check first, in which order
    Retrieved into your assistant

    Jobs it can take

    Reads, writes, and the
    boring bits in between.

    Not a creative studio. A working account manager that investigates, prepares and, once you approve, executes across the platforms your ads actually run on.

    Google Ads

    • Search-term audits and negative lists
    • Campaign and ad-group diagnosis
    • Bid, budget and asset changes
    • Change-history forensics
    • Conversion-action hygiene

    Meta Ads

    • Creative fatigue and frequency checks
    • Ad-set and audience review
    • Creative test plans from evidence
    • Campaign, ad set and ad edits
    • Native lead forms and lead retrieval

    Google Analytics 4

    • Conversion and event verification
    • Attribution sanity checks
    • Landing-page and funnel reads
    • Property and stream configuration

    Google Tag Manager

    • Tag, trigger and variable inspection
    • Conversion tag fixes
    • Versioning and publishing on approval
    • Container audits

    Intended scope. Each function depends on implementation, your account permissions and provider approval. Consequential writes always wait for your approval.

    Your choice of AI

    Powered by ChatGPT

    AdCtrl lives inside your assistant, so the model is your decision, not ours. When your plan gives you a newer compatible model, the same playbooks, account tools and approval flow are already there waiting for it.

    We are building for ChatGPT and Claude. Model availability depends on your subscription and each host’s support. A newer model is access to better capability for the same work, not a guarantee of better results.

    Us versus the usual options

    What you actually get.

    Honest comparison. Good agencies exist and generic AI is useful. The point is what sits in the room when the work happens.

    In the roomHire an agencyGeneric AI chatDo it yourselfAdCtrl
    Model you chooseTheirs, if anyYesNoneYes
    Direct account accessYesNoYesYes
    Agency methods appliedVaries by teamGenericYour ownExplicit playbooks
    Executes changesYesNoYou doAfter you approve
    Shows its evidenceSometimesRarelyYou find itEvery time
    Adds your own SOPsMaybePer chatIn your headPlanned upload
    Gets better with new modelsNoYesNoYes

    AdCtrl column describes the intended product. Agencies and tools vary; compare before you buy.

    For agencies

    Give your agents
    more of the client work.

    Put your methods, and ours, in front of every account review, campaign plan and creative round. Keep strategy and the relationship. Hand more of the execution to an assistant that works the way your best people do.

    Early access for agencies

    For advertisers

    Run more of it yourself.
    With an agency in the loop.

    Investigate your own accounts, understand what changed and prepare the fix without waiting on a ticket. Depend less on outsourced execution, and know more about where the money goes.

    Early access for advertisers

    Pricing

    One subscription.
    Everything in the room.

    You are paying for access: the playbooks, the retrieval layer built on five years of agency work, and the tools that let your assistant act on your accounts. Your AI subscription stays separate and stays yours.

    The price is being set with early-access members and will be announced to them first. No launch date, no discounts, no trial promises here.

    AdCtrl subscriptionPrice announced to early access first
    • Agency playbooks: diagnostic SOPs and repeatable workflows
    • Retrieval layer: five years of agency reviews, setups and test logs
    • Account tools for Google Ads, Meta Ads, GA4 and Tag Manager
    • Approval flow on every consequential change
    • Works inside ChatGPT or Claude; your model, your plan
    • Agencies: upload your own SOPs and account notes planned
    Request early access

    Requesting access starts a conversation, not a subscription.

    Why this exists

    The method comes from doing the work.

    “I run an agency. I don’t think of myself as a Google Ads savant. What I have is a way of working: AI, direct account access and explicit methods for every job. AdCtrl is that way of working, packaged so you can use it in your own assistant.”

    K
    Kaan ÇatalkayaFounder, mondaybrew ApS · building AdCtrl

    Founder’s own account of his agency practice. A substantiated case study will appear here when it is ready; we won’t publish numbers we can’t stand behind.

    Practical questions

    Before you connect anything.

    Can I use AdCtrl today?

    Not yet. AdCtrl is in development. Request early access and we’ll talk through what you want to hand over, then confirm timing before any onboarding.

    Do I need ChatGPT or Claude?

    Yes. AdCtrl runs inside a supported AI assistant rather than as its own app. Your AI subscription is separate from AdCtrl and stays yours.

    Will it actually change my ads?

    That is the product: useful reads and supported writes, with an explicit approval step for consequential changes. Today’s owner-only tests are not a public service, and nothing is written without your say-so.

    Which platforms are planned?

    Google Ads, Meta Ads, Google Analytics 4 and Google Tag Manager form the advertising and measurement foundation. Each function depends on implementation, your account permissions and provider approval.

    Where do the playbooks come from?

    From agency work: diagnostic SOPs, technical implementation knowledge and repeatable workflows we use on client accounts. They are supplied to the assistant explicitly, so the method is visible in what it does rather than hoped for.

    How much will it cost?

    One subscription that covers the playbooks, the retrieval layer and the account tools. The price is being set with early-access members and announced to them first. Requesting access starts a conversation, not a subscription.

    What happens to my account data?

    Connections use provider authorization, never your advertising password. Read the privacy policy for the current prototype’s handling of data and the disconnect and deletion instructions. Customer-product processing will be documented before launch.

    Early access

    Put a better brain
    on your ad spend.

    Tell us what you would hand to your AI tomorrow if it had your accounts and our playbooks. We’re opening access slowly, to people who will use it properly.

    Which best describes you?

    Opens a pre-filled email to kc@mondaybrew.dk. No payment, no account connection, no automated signup yet.